BiziNation # 51: The World Cup Moolah

Friday, 18 March 2011 01:55 Written by  Published in Bizination Read 9300 times

Scarcity makes things invaluable and that's what makes the World Cup cricket a mouth watering proposition for advertisers. All India Radio is slated to earn around Rs. 7 crore from the 45 day long event. Others like Pepsi, Castrol, Hyundai, Amul have bet their best buck hoping to capture minds and eye balls. In other news, Indigo plans to hire 1,500 employees this year with aviation sector grappling the effects of rise in the Aviation Turbine Fuel (ATF) price. And scooters are back!

Listen Online (64 kbps) - 20 mins

{audio autostart}http://media.blubrry.com/bizination/www.archive.org/download/BiziNation51/BiziNation_51_Release.mp3{/audio}

Download episode: MP3 File (8.4 MB)

Note:Right-click on the above MP3 link and chose "Save target as " or "save link as" to download the file on your computer.

Episode Notes:

  • All India Radio expects to make Rs. 8 Crore from the World Cup
  • Companies wooing audience through World Cup Games and Apps
  • Amul ties up with the Dutch team
  • Indigo to hire 1,500 new faces in 2011
  • Scooters make a comeback

Intro Music

Intro music provided by Alms for Shanti

Subscribe

You can also subscribe to Indicast using these channels (its free) to get automatic updates:

add to my Yahoo

Our Affiliates:

 

Last modified on Saturday, 19 April 2014 19:42
Aditya Mhatre

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.