BiziNation # 51: The World Cup Moolah

Friday, 18 March 2011 01:55 Written by  Published in Bizination Read 9388 times

Scarcity makes things invaluable and that's what makes the World Cup cricket a mouth watering proposition for advertisers. All India Radio is slated to earn around Rs. 7 crore from the 45 day long event. Others like Pepsi, Castrol, Hyundai, Amul have bet their best buck hoping to capture minds and eye balls. In other news, Indigo plans to hire 1,500 employees this year with aviation sector grappling the effects of rise in the Aviation Turbine Fuel (ATF) price. And scooters are back!

Listen Online (64 kbps) - 20 mins

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Episode Notes:

  • All India Radio expects to make Rs. 8 Crore from the World Cup
  • Companies wooing audience through World Cup Games and Apps
  • Amul ties up with the Dutch team
  • Indigo to hire 1,500 new faces in 2011
  • Scooters make a comeback

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Intro music provided by Alms for Shanti


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Last modified on Saturday, 19 April 2014 19:42
Aditya Mhatre

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