Pepsi pays a bomb to get the rights of the title sponsor of IPL. BCCI has been quite the negotiator. It got Pepsi to pay twice as what DLF had paid in the previous edition. And this comes at a time when the popularity of IPL is possibly at its lowest according to many surveys. Amidst all the talks of recession, in October, Porsche sold a record number of vehicles in India. Also, according to a recent World Bank report, India receives more money through repatriation than any other. And typewriters are called off the shelves in UK.
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