The US financial market is like an avalanche. When things go wrong out there, they bring the world economy down to an extent. Ritika gives a user friendly description of what is the big deal with the sub prime markets crisis! This week, while Anita Roddick of Body Shop passed away, her legacy of eco-friendly practice still lives on. In another news, Starbucks opened shop in Russia, it is contemplating for the nth time to enter India. And SRK's 'Om Shanti Om' is the biggest financial hit of Indian cinema (inflation adjusted) and his biography is selling at a neat 3000 Rupees!
SRK, Salman, Govinda, Suniel Shetty, Abhishek Bachchan, Bobby Deol, Priyanka Chopra... the list is endless. All these celebs have successfully endorsed apparels and we feel that such endorsements work well in the Apparel industry than in any other! In entertainment, I&B Ministry has some good news for all of us with the Entertainment tax being pared down! Also, you can watch a movie on a petrol pump! Ask BPCL about it.
India's largest bank, SBI which already has a good chunk of the Islamic Banking market feels that India is a largely untapped potential. While the aviation industry in India breathes a sigh of relief with steadily increasing fares, in the British Aviation industry, BA faces litigation for fixing the fuel surcharge in collusion with Virgin. Multi million deals are being signed in India with Mallya scooping up Spyker Ferrari and in entertainment, Pritish Nandy signed a 100 crore deal to remake Sholay.
There are bad ads, good ads and then there is the third kind... The controvertial ads! Amul Macho was successful in raising a few eyeballs and more (no pun!) among a few people in the Information and Broadcasting Industry of India. In another news, RBI has fingered the corporate sector again to check the appreciating rupee. Closer home, the Indian farmer plays David to the Goliath, Reliance. It's right out of a hindi movie!
This week, a familiar news item flashed across all news papers, 'Doha round fails.' Since its inception in 2001, Doha has been a playground of woes where the larger players like EU and USA do not relent to the requests of former kachaa limbus and currently, emerging economies of Brazil and India. Rupert Murdoch, the 76 year old young man has acquired Dow Jones for a neat $5 billion! Kishore Biyani's Future Group is storming urban India with its focus on youth and women!
In this episode We wonder can only a Harry Potter revive it or will the real Indian authours please stand up? We also discuss why Microfinance is a model that must find place in every economics syllabus. And finally Ritika teaches me a lesson or two in how to make your employees happy!! Listen to know more!
This episode covers the business angle of hosting big sports events and the marketing case study of the voting for the "Seven Wonders of the World". Why is Bajaj entering the passenger car market and other news from the Indian automobile industry.Ritika feels that the ad agencies in India are more contemperory and creative in depicting the new age women than our TV/movies.
Listen Online (64 kbps) : Episode length: 14 mins
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