Although his job description demands him to be a conference hopper and socialise not only on the internet but, also at cocktail parties, he confesses that he would love to live his life a little less digitally if he had the choice. Having said that he is an admirer of the new culture prevading the internet of social networks and blogging. He considers himself a journalist and believes that a community which is built around a solid service (say, content in case of The Economist) is the future and that journalism is a craft which cannot be outsourced and diluted.
While he has grand plans for The Economist and already inundated with tons of work in strategising about how a 150 year old company will lubricate itself to suit this new web culture, he was prompt in his response to our emails and spared his time for this chat. Go dowload that file and enjoy the "interview." Brendan is more Point Blank than Aditya and I are in this chat. And a few of his one liners will give your eye brows some exercise!
Listen Online (64 kbps) : Episode length: 25 mins
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